So, Don Imus has returned to the airwaves.
I have to tell you this, his return leaves me cold.
I know, I know, he said bad things. I know. I know he is an ass. I know that I would never invite him to my home for dinner because I think he is a boor.
I get it. You already know how I feel about the subject of his comments if you read part one.
Listening to the callers on C-Span's Washington Journal, yesterday, I get the feeling that a lot of people understand WHY Imus is back on the air.
If you are one of them (and I am sure you are not... all of you are much smarter than me), I am going to explain it in very simple terms. Are you ready?
Here it is:
It's because he makes lots, and LOTS of these for his employers.
It really is a matter of simple math. The majority of the people who would call themselves fans of that assclown are people that wouldn't stop listening to his program because of those stupid comments vis a vis the Rutgers women's basketball team. Advertisers? They like controversial people... as long as their controversies don't reflect negatively on them.
So... what, then?
Imus makes money for those who would pimp him out. Isn't that the American way? Imus is popular, and some people want to listen to him spew... so what? Let them listen.
Let's not get too worked up over it, ok?